Digital marketing a buzz

Digital marketing? Internet marketing? Online marketing ? These are the buzzwords you probably listened to in your day to day living whether from your friends, clients, competitors or from the local market. 

You asked google baba, may be in a better way : What is Digital marketing? 

This digital guide blog will summarize you everything in step by step way answering every question related to online marketing. 

With access to the internet today.. If  I would say today the number of people who go online is increasing day by day? Would you imagine being as a businessman, marketer, or a service provider. How much the market share in digital marketing has increased as compared to the past. Naturally the most!! Moreover, the rate of transformation of business from traditional ways of doing business to smart work on digital mode has also increased. 

It is in fact, “constant” online usage among youngsters increased by 5% in just the last three years, according to Pew Research. Although, everything changes with time like the way people shop and buy items everything — meaning offline marketing isn’t as effective as it used to be.

Now, you would be thinking what is traditional marketing or Offline marketing. It is nothing but in simple terms, a type of marketing that is not online. It is like in the form of print, broadcast, direct mail, telephone and outdoor activities such as  billboards. From newspapers to radio, this method of marketing helps reach targeted audiences but now famous these days. Probability thinking WHY? 

Let’s study deeply, 

Traditional Marketing 

It is the oldest form of marketing, but also with a common reach. It plays an important part in reaching local audiences and covering the wider area. 

The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind.

Digital marketing 

Well, if I talk about digital marketing….. It is inverse, A form of marketing which is in digital way. Or in other words, Digital marketing is marketing which helps companies to present online, such as with the help of  paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular in today’s world due to the cultural, technological, and societal shifts around us.

Influencer trips, promoted tweets, consumers views and tasty videos are all examples of digital marketing and how expansive it’s become. Even Googling “What is Instagram?is evidence of effective digital marketing.

As the world becomes more digital these days, the way we market has evolved. Not only is digital marketing sometimes has become more cost-effective than traditional, but also it has become a more direct way to connect with target audiences globally.

Is Traditional marketing a better option or Digital marketing?

Umm.. My short answer– it depends which audience you target.

Long answer– 

Digital marketing is probably the best option for most of us as a marketer, business owners etc.  If you want to reach a particular group of people, wherever they may be, whatever place they occupy while keeping costs low and having a track over it then go with digital marketing. Doing so will also allow you to collect valuable information about your audience immediately. So that you can create even more effective marketing campaigns and evaluate them closely. 

However, there is still a place for traditional marketing. If you want to reach older onlookers or local viewers, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old fashioned,” but the reality is that they’ve stuck around for a reason. And it  works!

When you consider which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your decision. When deciding between traditional marketing vs. digital marketing, it’s not necessarily true that one is simply better than the other as they serve different purposes. The bottom line is that you need to fully understand your business, product line, mode of marketing and your audience to pick the strategy that’s better for you.

I would say mix marketing can also be the better option. What do you think? Instead find what works best for you. 

  • Hire digital marketing consultants
  • Digital Freelancers 
  • Researchers to study the market, product, marketing mode
  • Data analysts
  • Business owners, Marketing sales managers, staff can help too in a better way. 
  • Experts or Digital marketing managers
  • Digital mentor

 

What do you think exactly the digital managers do? 

Tricky question, well i tell you the managers are responsible for Planning, developing, implementing, consulting and managing the marketing campaigns that promote your business, product or services. He or she plays a vital role in enhancing the brand awareness within the digital space as well as driving the website traffic or acquiring leads/customers. 

To-do-list for Digital managers to do
  • They identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
  • They provide services such as SEO, PPC, CRO etc.
  • They provide Amazon marketing service which is the most trending service these days for the small to medium sized businesses to expand their business on the Amazon platform. Place yours in a position for success with Amazon marketing services, which include Amazon SEO and Amazon PPC. Accelerate your sales, growth, and success with services built for driving results.
  • They help to drive more leads, improve customer experience, improve your visibility or website experience and many more.
  • They help in building brand identity for our organization.

Choose Palmora for all your  digital marketing services 

Whether you’re looking for a partner or a manager to handle all your daily online marketing activities or are looking for someone to help redesign your website, Palmora can help.

Our experience, knowledge, and conversion-focused approach make us the ideal choice for your digital marketing firm, and we’re committed to the success of our clients. We can create a digital sales strategy for your business that is bound to drive results.

Contact Palmora today, email us on palmoratech@gmail.com to find out how our digital marketing services can help take your business to the next level online website, Palmora can help.

For more articles click here :-

Path to successful marketing by Mayurdhwaj Singh Shekhawat

Take off your brand identity biz by digital marketing by Anshuman

Read This Before You Join Digital Deepak Internship Program 2021! by Keerthana J

9 Ways to become a World Champion of Marketing — A holistic approach -byShrishti Gupta 

Welcome to marketing web!!– by Diksha

 

 

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